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举例

    Alibaba opened China's version of Amazon's cashier-less store, “Tao Cafe” at its second annual Taobao Maker Festival taking place from 8—12 July, and then showed it to the public. By scanning a QR code（二维码）on Taobao app at the entrance of the store« consumers are tracked with cameras for facial recognition. After going through the checkout doors, customers will automatically make a purchase through their smartphones without needing to head to a register and be able to leave the store with what they buy in hand.

    The company, putting its efforts in Artificial Intelligence and data technologies, caused some ripples（波动）among offline retailers （零售商）. But if you think the e-commerce giant plans to get a slice of the physical-store pie, then you might get it wrong: “It's not about Alibaba wanting to open more cafes, we are not in the restaurant business.” it's about digitalizing the footprints of the visitors to an offline store, '' said Chris Tung, chief marketing officer of Alibaba Group.

    He said, for example, in the online world, Alibaba can always personalize every web page based on users interest and preference thanks to big data, “When you open our app, every moment is different.” But on the other hand, “offline is becoming not so exciting anymore”, because many physical stores are always found to be very similar with no variation.

    Tung said offline retailers could improve by adopting online data competence to link the identity of the customers» and optimize（优化）their in-store shopping experience. So in this sense, after physical stores have an understanding of what their customers need online, then they can allocate the products in the physical offline store accordingly. He further explained the pop-up Tao Cafe is one of the ways to present this “new retail” idea and opens up people's thinking and calls for more partnership.

（1）What is the first paragraph mainly about?            

A. The buying process in Tao Cafe.                     B. The payment method of Tao Cafe.

C. The meaning of the Taobao Maker Festival.         D. The advantage of the Taobao Maker Festival.

（2）Offline retailers worries that Alibaba will        .            

A. control the market of production                   B. collect consumers's data in shopping

C. compete to gain physical stores' shares         D. develop its technology of Artificial Intelligence

（3）What is probably Tung's opinion on cashier-less stores?            

A. They appear to be less exciting.                      B. They are to replace the offline stores.

C. They help to inspire the upgrades of retail.         D. They arrange their products in a random way.

（4）What is the main idea of the passage?            

A. Cashier-less payment competes with physical stores.         B. The application has become an instant hit.

C. Alibaba celebrates Taobao Maker Festival.         D. Tao Cafe is to revolutionize the offline retail.

【答案】（1）A

（2）C

（3）C

（4）D  

【解析】【分析】本文是一篇应用文，介绍了Tao Cafe将彻底改变线下零售业。

(1)考查段落大意。根据第一段中的“Alibaba opened China's version of Amazon's cashier-less store, ‘Tao Cafe’ at its second annual Taobao Maker Festival taking place from 8—12 July, and then showed it to the public.”可知，第一段讲述的是在Tao Cafe的购买过程。故选A。

(2)考查推理判断。根据第二段中的“But if you think the e-commerce giant plans to get a slice of the physical-store pie, then you might get it wrong: ‘It's not about Alibaba wanting to open more cafes, we are not in the restaurant business.’”可知，线下零售商担心，阿里巴巴将争夺实体店的股票。故选C。

(3)考查推理判断。根据最后一段中的“Tung said offline retailers could improve by adopting online data competence to link the identity of the customers» and optimize（优化）their in-store shopping experience.”可知，Tung对无钱商店的看法可能是它们有助于激发零售的升级。故选C。(4)考查主旨大意。根据最后一段中的“He further explained the pop-up Tao Cafe is one of the ways to present this ‘new retail’ idea and opens up people's thinking and calls for more partnership.”可知，本文的主要意思是“Tao Cafe将彻底改变线下零售业。”故选D。

【点评】本题考点涉及推理判断，段落大意和主旨大意三个题型的考查，是一篇生活类阅读，要求考生根据上下文的逻辑关系，进行分析，推理，概括和归纳，从而选出正确答案。